Wednesday 2 March 2016

18.00-20.00    Welcome Drinks at EYE Films Institute
Dinner at own expense


Thursday 3 March 2016


Registration + Coffee


Welcome moderator Amy Selwyn and intro European challenges Sander Dekker (Netherlands State Secretary for Education, Culture and Science)


Key note Reed Hastings (CEO Netflix)


Henk Hagoort (Chair NPO, Netherlands Public Broadcasting)


Panel discussion on the central theme of the conference
With: Ingrid Deltenre (EBU Director General), Sophie Turner Laing (CEO Endemol Shine), Ann Caluwaerts (Senior Vice President Corporate Affairs and Communications, Telenet), Grégoire Polad (Association for Commercial Television) and Lucia Recalde (European Commission, DG Connect)


Workshops Round One (including coffee break). Please see below for a description of workshops.



Keynote European Commission

15:15-15.30 Member of the European Parliament t.b.c.


Workshops Round Two (including coffee break). Please see below for a description of workshops.

Dinner at Westergasfabriek (


Workshops Thursday 3 March

1. Going Glocal. Global companies investing in local audio-visual production. What are motives, drivers and obstacles for global companies to invest in local audio-visual content? To what extent do local markets benefit? Moderator: Ruurd Bierman (director Dutch Cultural Media Fund). Speakers: Mezen Dannawi (NPO), Ann Caluwaerts (Senior Vice President Corporate Affairs and Communications, Telenet), Marc Eychenne (Daily Motion), Barbara Galavan (Screen Producers Ireland and chair of The European Coordination of Independent Producers).

2. International Co-Production. How can international coproduction stimulate both the production of diverse cultural content and the distribution, circulation and promotion of European content? Moderator: Maarten Mulder (Ministry of Education, Culture and Science). Speakers: Ewa Puszczynska (Opus Film), Doreen Boonekamp (Director Dutch Filmfund), Roberto Olla (Executive Director Eurimages).

3. No Boundaries, Storytelling in the Digital Age. Promoting the circulation of European audio-visual content across borders is inherent to the discipline of digital storytelling. Most of the successful digital storytelling projects travel freely over the web without IP restrictions. Projects like Do Not Track, The Last Hijack, and Gaza-Sderot not only offer low threshold new perspectives on social relevant issues like privacy, media wisdom, environment, consumption patterns and political developments but also incorporate new innovative storytelling techniques like virtual reality, game dynamics, interaction and interface design.

Our speakers will show the latest trends, disclose figures on the European Digital Storytelling market, share their insights in innovation and experiment and last but not least will address the policy challenges we have ahead. Moderator: Dimitri Nieuwenhuizen (Visual philosopher in art, design and technology; co-director of LUStlab.). Speakers a.o.: Liz Rosenthal (CEO and founder Power to the Pixel), Alexandre Brachet (CEO Upian) and Margaux Missika (Executive Producer Upian) and Bruno Felix (co-founder Submarine).

4. Travelling Formats and Remakes. Developing and selling concepts that can be remade and adapted for local audiences on an international market. What are the trends? What are the keys to success? And what do European broadcasters and independent producers have to offer on international markets? Moderator: Amy Selwyn. Introduction by Doug Wood (Endemol Shine Group),  Speakers a.o.: Iris Boelhouwer (Endemol Shine), Micha van Hoorn (NPO 3 FM) and Anders Tangen (CEO Viafilm).

5. Engaging Audiences Across Borders. This session focusses on the audience. While the audience is now a major part of the industry debate, audience development is still acknowledged as a weakness. Topics: innovative distribution models, windowing, promotion and marketing. Moderator: t.b.a. Speakers a.o.: Peter Dinges (FFA), Michael Gubbins (Sampomedia), Emmanuel Joly (DG Connect).

6. The New Media World. Online video has exploded and from this a new industry has developed, that of the YouTubers and Multichannel networks. What is the relation between TV production companies, MCNs, YouTube and other online platforms and the audience behaviour? What does this development mean for policy makers and regulators?
Moderator: Monique van Dusseldorp (Programme Director TEDxAmsterdam), speakers Jan Riemens (Zoomin TV).


Friday 4 March 2016

09.00-09.30 Coffee, walk in

Report about the parallel sessions of the previous day


Panel discussion on the EU-framework for audio-visual mass media: new policies for the circulation of European content (incentive driven and future proof).

Introduction by European Audiovisual Observatory.

Panel with: prof. mr. dr. Madeleine de Cock Buning (Chair of the Board of Commissioners of the Dutch Media Authority and in 2016 Chair of the European Regulators Group for Audiovisual Media Services); prof. dr. Nico van Eijk (Professor of Media and Telecommunications Law and Director of the Institute for Information Law); Lisa di Feliciantonio (Head of Regulatory Policy and EU Affairs at Fastweb); Juraj Polák (Senior Legal Advisor of RTVS, the Slovak Public Service Broadcaster); Pierre-Emmanuel Lecerf (Director European and International Affairs of the National Centre of Cinematography and the Moving Image of France).


Coffee break


Panel discussion on cross-border access to and portability of online audio-visual content. What are the future challenges and consequences if we move away from territoriality in the EU? What are the economic and legal consequences for stakeholders such as distributors, right holders and consumers

Introduction by Felice Simonelli PhD (Researcher at Centre for European Policy Studies) and prof. mr. Bernt Hugenholtz (Professor of Intellectual Property Law at Institute for Information Law)

Panel with: Agustin Reyna (Senior Legal Officer at BEUC - the European Consumer Organisation); Benoît Ginisty (Chief Representative at International Federation of Film Producers Associations); Cécile Despringre (Executive Director of the Society of Audiovisual Authors) and Emilie Anthonis (EU Affairs Advisor at Association for Commercial Television)


Closing remarks Sander Dekker (Netherlands State Secretary for Education, Culture and Science)




The programme was made in coordination with the following partners: Association for Commercial Television, Dutch Culture/Media Desk, Dutch Media Fund, the Dutch Media Authority, European Broadcasters Union, the European Commission, European Audiovisual Observatory , Free University Brussels, Institute for Information Law, The Netherlands Film Fund.